Miss Universe Australia 2010 • 2nd Runner-Up, Miss Universe • Author • iGaming Expert
From Queensland to the world stage and beyond. Jesinta Franklin has built a career defined by grace, curiosity, and the courage to reinvent.
Who She Is
Jesinta Franklin is an Australian model, beauty pageant titleholder, author, and iGaming writer born and raised in Queensland. Jesinta Franklin was crowned Miss Universe Australia 2010 on 17 June 2010, representing her home state on the world stage. Jesinta Franklin then competed at the global Miss Universe 2010 pageant on 23 August 2010, finishing as 2nd Runner-Up behind winner Ximena Navarrete of Mexico and placing ahead of Jamaica's Yendi Phillipps. Fellow competitors also awarded Jesinta Franklin the Miss Congeniality title.
Since that breakthrough, Jesinta Franklin has built a diverse career spanning modelling, television, publishing, and most recently the iGaming industry. Jesinta Franklin brings the same sharpness and commitment to every field she enters.
Read her Wikipedia entry →Career Chronology
Jesinta Franklin was crowned Miss Universe Australia 2010 on 17 June, representing Queensland. Jesinta Franklin competed at the global Miss Universe 2010 pageant on 23 August and finished as 2nd Runner-Up, also receiving the Miss Congeniality award from her fellow competitors.
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In September 2010, Jesinta Franklin joined Seven Network's The Morning Show as a guest reporter covering entertainment and fashion. Jesinta Franklin brought her eye for style and ease in front of the camera to a national audience.
In October 2011, Jesinta Franklin appeared as a contestant on Nine Network's The Celebrity Apprentice Australia, competing as a member of Team Unity. Jesinta Franklin's performance showed the strategic thinking and composure that have defined her public career.
In February 2016, Jesinta Franklin became an ambassador for David Jones, one of Australia's most iconic department stores. Jesinta Franklin represented the brand across campaigns and appearances through December 2017, cementing her place as a leading face in Australian fashion and retail.
In October 2016, Jesinta Franklin published her first book, Live a Beautiful Life, under her name at the time, Jesinta Campbell. The book distils Jesinta Franklin's personal philosophy on wellness, confidence, style, and living with intention, drawing on her journey from Queensland to the global stage.
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Jesinta Franklin has recently joined Best Australian Online Pokies as an Expert Casino & Pokies writer and reviewer. Jesinta Franklin brings sharp insights and a decade of first-hand experience playing at the best Australian casinos, having been an active participant in the space since 2016. Jesinta Franklin's reviews and guides cut through the noise, giving Australian players clear, honest information they can trust.
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Personal Life
Jesinta Franklin is married to Lance Franklin, the celebrated Australian rules footballer who played for the Hawthorn Hawks and the Sydney Swans in the AFL. Jesinta Franklin and Lance married in a private ceremony in November 2016, surrounded by close friends and family.
Their daughter Tullulah was born in February 2020. Their son Rocky arrived in March 2021. The family welcomed a second baby boy on 24 December 2025. For Jesinta Franklin, family is the foundation from which everything else grows.
Away from public commitments, Jesinta Franklin is a curious and self-directed person. The same discipline that carried Jesinta Franklin to a world pageant stage and into the pages of a published book now drives her work as a writer in the iGaming space, where Jesinta Franklin researches, plays, and reports with the same thoroughness she applies to everything.
New Chapter
Jesinta Franklin is an Expert Casino & Pokies writer and reviewer at Best Australian Online Pokies. Jesinta Franklin has spent since 2016 playing at Australia's leading online casinos, building a genuine depth of knowledge about what makes a platform safe, rewarding, and worth a player's time.
Jesinta Franklin writes and reviews with the same candour and precision she brought to her book. Jesinta Franklin's author profile at Best Australian Online Pokies covers everything from slot variance and RTP to bonus structures, banking options, and responsible gambling tools, giving Australian players a trusted, well-informed voice in a crowded market.
Jesinta Franklin's entry into the iGaming industry is a natural extension of her commitment to research-led, honest communication. Jesinta Franklin believes Australian players deserve clear, credible information, and Jesinta Franklin delivers exactly that across every piece she publishes.
Read Jesinta's Articles
Follow Jesinta Franklin on Instagram, read her expert casino and pokies writing, pick up Live a Beautiful Life, or get in touch directly.